Industries · SaaS & Cloud Software

MRR, churn and usage, from the database behind the product.

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Questions teams in saas & cloud software start with.

Examples of what you can ask once your database is connected. Each answer shows its SQL.

01 · REVENUE

MRR by plan and month, with new, expansion and churn

Net revenue retention by signup cohort

Customers who downgraded this quarter

02 · PRODUCT

Weekly active accounts by plan

Accounts with falling usage in the last 30 days

Trial-to-paid conversion by acquisition channel

Keep it running

What teams put on a schedule.

Report

Monday revenue brief

MRR movements and at-risk accounts, sent to leadership.

Alert

Usage drop

Notify customer success when a paying account's usage falls sharply.

Numbers it can keep watch on

Define them once. Reuse them everywhere.

Save each as a verified metric so Ask AI, dashboards and reports all use the same definition. Your definitions are yours: adjust each to how your business counts it.

MRR
Net revenue retention
Logo churn
Trial conversion

The tables these questions read

Subscriptions and invoices
Product events
Accounts and users
Support tickets

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