Industries · E-commerce & DTC Brands

See what drives revenue, returns and repeat orders.

Ask about revenue by channel, return rates and repeat purchase from your store, ads and warehouse data.

For direct-to-consumer brands, marketplaces sellers and their growth and finance teams.

Ask it

Questions teams in e-commerce & dtc brands start with.

Examples of what you can ask once your database is connected. Each answer shows its SQL.

01 · REVENUE
Net revenue by channel for the last 12 weeks
New against returning customers by month
Revenue by product after returns and discounts
02 · MARKETING AND OPS
Contribution margin by ad campaign
Return rate by product and reason
Stock-outs by product last month
Keep it running

What teams put on a schedule.

Report

Monday trading report

Revenue, margin and returns, written up for the leadership channel.

Alert

Revenue dip

Alert when daily revenue falls outside its normal range.

Numbers it can keep watch on

Define them once. Reuse them everywhere.

Save each as a verified metric so Ask AI, dashboards and reports all use the same definition. Your definitions are yours: adjust each to how your business counts it.

  • Net revenue
  • Contribution margin
  • Return rate
  • Repeat purchase rate
The tables these questions read
  • Orders and customers
  • Products and inventory
  • Ad spend
  • Returns

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